About Cesar

Cesar Lastra is a global insights and innovation leader who brings a fresh perspective to challenges based on his extensive experience with agile product management and design-thinking expertise. As a freelancer, he has supported MARS Petcare as a senior level, global innovation insights partner, led brand positioning research for Fireaway and collaborated with teams to co-create end-user personas for Brain in Hand.

He has spent 20+ years working in corporate, agency and entrepreneurial roles based out of the U.S., Latin America, Europe and Russia. He offers innovation and design thinking consultancy, including design sprints and corporate training to start-ups, SME’s and multinationals. His own previous corporate experience was built in global multinationals such as Colgate-Palmolive, The Coca-Cola Company, SABMiller, and most recently Suntory Beverage and Food Europe.

Cesar has previously had the privilege to partner on projects with 3M, Abbvie, Allianz, Aramco, Bentley, Carlsberg, Cambridge University Press, Chartered Institute of Marketing, Efes, Gemalto, HSBC, KP Snacks, Novartis, NFU Mutual, O2, The Royal Mint, Société Générale, Sony Pictures Home Entertainment, Tesco, Top Right Group, UBS – and welcomes the opportunity to apply his experience to your business.